As Maestro’s Chief Marketing Officer, Lauren Metsig leads the strategy and execution of our branding, lead generation, PR and sales support. Guiding a team of creative (and awesome!) storytellers, Lauren’s passion to make employee health & benefits "people-friendly” is the driving force behind her strategy.
Lauren began her career in the tire & automotive industry taking on key marketing roles at Yokohama Tire Corporation, the 7th largest tire manufacturer in the world. From Yokohama, she took an international business position based in Germany with renowned endurance motorsports team, Farnbacher Racing. As Assistant Team Manager and Marketing Specialist, Lauren directed sponsorship acquisition and marketing strategy.
Moving back to her hometown of Chicago, Lauren held various marketing leadership positions at Pure Health Solutions Inc., starting as Product & Marketing Manager and departing as Vice President of Marketing & Sales Operations. As an executive board team member, she helped develop the company’s direct sales model while supporting the expansion of sales branches across the country. Managing four brands for multiple sales distribution channels, Lauren built the marketing strategy and led her teams in executing lead generation, events/PR, branding and sales operations.
Oscar Wilde explains her marketing philosophy perfectly: “An idea that is not dangerous is unworthy of being called an idea at all.”