TO APPLY: EMAIL YOUR RESUME TO JOBS@MAESTROHEALTH.COM
We are an employee health & benefits company with a tech-meets-service platform that simplifies and personalizes how employees and employers shop, enroll and live with their benefits. Our innovative technology makes it easy for employees to choose the right benefits plan while equipping HR with the tools they need through one partner, one service team, one platform, one portal.
Maestronites are brought together with a passion to disrupt the status quo by reimagining employee health and benefits. This passion has driven us to create the first complete platform that optimizes the entire benefits experience for everyone. Our people, passion and platform are united by our mission: to make employee health & benefits people-friendly again.
WHAT YOU’LL BE DOING:
The Digital Marketing Specialist position requires a self-starter and edgy marketer who will provide planning and execution of digital marketing projects, campaigns and analytics. Candidates must embrace taking on simultaneous challenges in an exhilarating, fast-paced environment while having fun!
We are a rapidly growing healthcare technology company in one of the most dynamic industries to be in today. We are also in one of the most exciting stages as we’ve recently joined forces with the 42nd most recognizable brand in the world – AXA, taking a huge step towards transforming U.S. healthcare and pushing our brand and mission even further to build buzz and demand generation. This position will be pivotal in our success as we try to keep up with our rapid growth.
You will be expected to:
Project manage the redesign and launch of our corporate website working with multiple business units, stakeholders and agencies
Work closely with internal content and creative team to optimize all digital content and implement best practices across web properties
Manage PPC and sponsored social campaigns with an agency; manage PPC testing in-house as well
Manage budget for all digital projects and activities
Manage Google Analytics and SEO/SEM for all digital-marketing related activities including corporate site, social media sites, campaign microsites
Work with IT stakeholders or agency to build HTML code for Pardot emails
Manage e-mail marketing programs (Pardot), lists, imports and permissions
Conduct website, microsite and e-mail campaign tests
Actively test and analyze keywords for landing pages, microsites, emails, etc. to increase quality visitors and drive incremental volume
Assist with lead generation and demand generation initiatives (nurture campaigns, print/digital campaigns, lead workflow, webinars, email campaigns, campaign analytics, etc.)
Provide monthly analysis of program progress and results, including key milestones and metrics
Analyze and evaluate industry benchmarks/market research regarding competitor’s programs to identify gaps and opportunities for improvement
Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects branding specifications
Ensure digital design is optimized for lead generation, branding, SEO, SEM web development, etc.
Maintain detailed documentation and archiving standards for all digital brand assets
Identify opportunities for applying new technologies, digital products and services to online campaigns as well as researching new blogs and channels for relevancy and trend identification
Take on a variety of other awesome projects. We are team players here and no project is too small for anyone—even our CEO (you’ll often see him clean up the kitchen and serve charcuterie boards to the office…our favorite!)
Desired Skills and Experience
BA/BS in business, marketing or related field preferred
5+ years total marketing experience (preferably digital marketing)
Advanced understanding of Google Analytics and Google AdWords/all SEM
Experience with various social media campaign management and analytics (Facebook Business Manager, LinkedIn, etc.)
Experience in successfully managing a budget and various digital marketing vendors/agencies
Excellent project management skills
Experience managing/developing SEO strategy
Experience in content management systems
Experience managing a budget
Strong time management skills
Resourceful personality with exceptional attention to detail
Ability to propose and develop ideas and plans proactively
Ability to work independently and with a fun team
Ability to bring creative solutions to existing programs and processes
Ability to drive strategic creative executions
Advanced use of Microsoft Office Applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite (not a must-have but would be nice)
Excellent writer and detailed proofreader
WHY WORK AT MAESTRO HEALTH?
We have great benefits:
Personal, Vacation and Sick Time
Medical and Prescription
Life and Disability
Health and Wellness programs
401k with Employee Match
Figo - Pet Insurance
We have great perks in each of our offices, along with a fun, energetic and fast-paced environment, and what will really drive you is our vision. Maestro Health is making employee health & benefits people-friendly again by making healthcare easy to understand, tools easy to use and costs easy to control. We are aiming to become a household name within the employee health & benefits space.
We can’t do that without great people. We want to hear “WOW! That was the best job and business experience I ever had!” from every Maestronite – past, present and future. You should be personally challenged and look forward to coming to work.
Are you ready to become a Maestronite? Let’s do this.
Maestro Health is an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or veteran status.