FOR IMMEDIATE RELEASE
Maestro Health Appoints Lauren Metsig to Chief Marketing Officer
July 28, 2015 11:00 AM Central Daylight Savings Time
CHICAGO—(July 28, 2015)— Maestro Health, a leading all-in employee benefits company, today announced the promotion of Lauren Metsig from Senior Director of Marketing to Chief Marketing Officer. Joining the company in September 2014, Metsig will continue to lead the multifaceted marketing strategy and execution of branding, lead generation, public relations and sales support initiatives.
“Lauren has been instrumental in developing the Maestro Health brand and creating strong industry brand recognition since its launch in March,” said Rob Butler, Maestro Health Founder and CEO. “She has a distinct flair and keen sense—not for just branding and marketing strategy, but also in helping our broker channel with their respective marketing needs.”
Maestro Health offers broker partners access to a robust marketing toolbox, including marketing collateral, email templates, inside sales scripts and more to help drive growth and reach a broader employer base.
“The modern and relatable look and feel of Maestro Health was a big factor for us as we maneuvered through the vendor selection process,” said Russ Carpentieri, Opus Advisory Group Managing Director and Partner, who recently selected Maestro Health as their exchange platform. “We wanted to marry Maestro Health content and branding with our corporate messaging—Lauren and her team made it happen. This kind of marketing support will benefit us greatly in our sales efforts.”
Metsig, who hails from the Chicago area, attended Azusa Pacific University and earned a Bachelor of Science Degree in Marketing. Prior to joining Maestro Health, Metsig served as Vice President of Marketing and Sales Operations at Pure Health Solutions Inc., where she led all marketing and sales operation activities.
“Our all-in business model is disrupting the employee benefits space with its innovation; therefore, our brand and messaging must do the same,” said Lauren Metsig. “Our consistent focus on innovation and commitment to make employee benefits ‘people-friendly’ again makes Maestro Health one of the best places to work, and I’m thrilled to be a part of the continued growth and success here.”
About Maestro Health™
Headquartered in Chicago, IL, the Maestro Health (www.maestrohealth.com) vision is a modern benefits administration and private exchange all-in ecosystem that puts employers in control of all aspects of today’s complex healthcare system by unifying them on a single, comprehensive platform. Our partner base ranges from small employers to Fortune 1,000 organizations to which we offer integrated “one stop shopping” along with private labeled exchange solutions—enabling them to brand our offerings as their own. Maestro Health combines private exchange, benefits administration, enrollment, self-insurance, healthcare savings account administration and all other essential components on our integrated mobile and web platform—maestroEDGE. Simply put – “We believe benefits work better when they work together.”