TO APPLY: EMAIL YOUR RESUME TO JOBS@MAESTROHEALTH.COM
We are an employee health & benefits company with a tech-meets-service platform that simplifies and personalizes how employees and employers’ shop, enroll and live with their benefits. Our innovative technology makes it easy for employees to choose the right benefits plan while equipping HR with the tools they need through one partner, one service team, one platform, one portal.
Maestronites are brought together with a passion to disrupt the status quo by reimagining employee health and benefits. This passion has driven us to create the first complete platform that optimizes the entire benefits experience for everyone. Our people, passion and platform are united by our mission: to make employee health & benefits people-friendly again.
WHAT YOU’LL BE DOING:
The Marketing Data Analyst position requires an analyst who is seeking hands on experience at a quickly growing company. The Marketing Data Analyst will assist in the execution of a wide range of analytics and digital marketing projects along with scrub/consolidate data for events, evaluate lead generation activity, and provide recommendations based off analysis. Candidates must embrace taking on simultaneous challenges in an exhilarating, fast-paced environment--all while having fun doing so.
Collect data from all content and sources, analyzing engagement and making recommendations for future campaigns by citing critical data from both linear and digital sources to help marketers plan, execute and measure highly effective campaigns
Process, cleanse and verify the integrity of data used for analysis; clean/scrub raw data and prepare email lists for uploading into Pardot; determine best practices for data management and cleansing
Create a reporting system that encompasses all marketing programs talking to each other for full reporting on marketing ROI. Programs include but are not limited to: Google Analytics, Google Adwords, Sprout Social, Salesforce.com, Pardot, Wordpress, etc.
Initiate Pardot A/B tests to identify best practices and optimize processes
Maintain Salesforce.com Connected Campaigns so marketers are working with the same data in both Pardot and Salesforce.com
Support Marketing Ops Team by monitoring/optimizing Pardot dynamic lists, automation rules, etc.
Maintain reporting for downloadable marketing collateral materials from microsites, the corporate site, etc.
Work with cross-functional teams to implement and deploy analytical solutions by providing data-driven recommendations
Provide ROI analysis of marketing campaigns and sales activities
Deliver recurring reporting analysis on marketing and sales KPIs; support marketers with ad-hoc data or reporting requests
Gather and clean data for missing values using tools like Email Hunter, Judy Diamond, miEdge, etc.
Dedupe leads, contacts, opportunities in Salesforce.com by using Cloudingo
Other various data projects
WHAT SUCCESS LOOKS LIKE:
Introducing new strategies by critically analyzing data to push marketers forward in future campaigns
Helping grow the business through effective lead generation and marketing operations activity
Growing the marketing database and list building while ensuring data is clean
Creating best practice strategies for data management; cleansing the increase ROI from marketing strategies and tactics
You are recognized for one of our core values: Fun. Preparedness. Teamwork. Humility. Urgency. Kindness. Bold Thought. Honesty.
WHAT YOU NEED:
Masters Degree in Marketing or equivalent industry experience
4+ year’s experience in Data Analytics
Proficient in Microsoft Office Applications
Proficient in Salesforce.com and Pardot
Familiarity/experience with SQL, Google Analytics, SAS
Familiarity/experience with SalesForce & Pardot
Familiar with social networking sites, applications and tools
Professional and personable demeanor
Organized, with an ability to prioritize time-sensitive assignments
Creativity and problem-solving skills
Demonstrated experience with marketing analytics specifically around customer segmentation and targeting strategy
Experience identifying segmentation variables through dataset analysis
Familiarity with Tableau, PowerPoint, and/or Adobe InDesign for data visualization
Ability to take direction and constructive feedback
Willingness to ask questions, learn new skills and execute on a plan
Relevant work experience in a marketing or sales department
We have great perks in each of our offices, along with a fun, energetic and fast-paced environment, and what will really drive you is our vision. Maestro Health is making employee health & benefits people-friendly again by making healthcare easy to understand, tools easy to use and costs easy to control. We are aiming to become a household name within the employee health & benefits space.
We can’t do that without great people. We want to hear “WOW! That was the best job and business experience I ever had!” from every Maestronite – past, present and future. You should be personally challenged, laugh, work your tail off and look forward to coming to work.
Are you ready to become a Maestronite? Let’s do this.
Maestro Health is an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or veteran status.
TO APPLY: EMAIL YOUR RESUME TO JOBS@MAESTROHEALTH.COM